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About

50 So What is a community for like-minded, young-at-heart Australians where you can celebrate being as relevant, hip, and cool as the first time you slipped on a pair of skinny jeans.

Or, you can just be here to feel comfortable in your own skin. This is one place where you won’t ever get judged by the D.O.B field on a form, or your knowledge of Game of Thrones and Married At First Sight.

Modern media and culture wants us to think hitting 50 means it’s time to put your feet up, buy an RV and start sending out for the retirement village brochures.

But we reckon that way of thinking needs a reboot. We’re younger, fitter, healthier and more vibrant than any of the generations before us.

We’re also expected to be working longer than the Baby Boomers too, thank-you very much.

So, you’ll find no talk of incontinence pads, or medical aids here. At 50, we reckon you’ve just started the best years of your life.

We don’t have our head in the sand about getting older – far from it.

Instead, we embrace all the great things that a few extra miles under the clock has given us: wisdom, experience, cunning, humility and with a bit of luck, the ability to not take life so seriously.

So come on in. We hope you’ll feel inspired, energised, informed – and a connection that’s been missing.

We’d love to hear your stories too about everything and anything that affects you at this sometimes exciting, and other times frustrating, time in our lives. We’ll be running regular first person features from our readers so don’t hesitate to drop us a line, editor@50sowhat.com.au

You’re 50?…so what!