About Us

Ageism is rife in Australia, and it’s only getting worse.

That’s essentially why we started 50 So What – to try and make sense of a period in our lives where you don’t quite feel like we belong. 50 So What is a community for like-minded, young-at-heart Australians where you can celebrate being as relevant, hip, and cool as the first time you slipped on a pair of skinny jeans.

Or, you can just be here to feel comfortable in your own skin. This is one place where you won’t ever get judged by the D.O.B field on a form, or your knowledge of Game of Thrones and Married At First Sight.

We don’t have our head in the sand about getting older – far from it.

Instead, we embrace all the great things that a few extra miles under the clock has given us: wisdom, experience, cunning, humility and with a bit of luck, the ability to not take life so seriously.

So come on in. We hope you’ll feel inspired, energised, informed – and a connection that’s been missing in the best years of your life.

We’d love to hear your stories too about everything and anything that affects you at this sometimes exciting, and other times frustrating, time in our lives. We’ll be running regular first person features from our readers so don’t hesitate to drop us a line, editor@50sowhat.com.au

You’re 50?…so what!