Australia’s first luxury sheep milk skincare range

At 50sowhat we love supporting local companies, and finding out more about the story behind the brand. It takes a lot of guts, passion and...

Why regular exfoliation is a must for skin over 50

What is it about skin that makes our largest organ so fascinating? According to scientists, it weighs approximately 16 per cent of our total...

Calling all blondes or grey goddesses

Moroccanoil, the global leader in oil-infused beauty, has launched the NEW Moroccanoil Blonde Perfecting Purple Conditioner to help achieve your best blonde. Similar to its counterpart,...

No more lugging around an extra suitcase for your skincare

Thank the travel skincare gods that I no longer need to lug around an extra suitcase for my skincare (slight exaggeration, but you know...

ESK skincare introduces C-Forte Serum

As most of you know, I love ESK: it's evidence-based skincare that works. I've been using it for a few years now and I can...

Aesthetic Life: a local beauty brand to watch

At 50 So What we like nothing better than supporting small and local brands. Aesthetic Life was created by friends and sister-in-laws, working mums...

Say Hola to probiotics in skincare

Over the last few years, our chemist and supermarket shelves have been populated with probiotic tablets, drinks, bars and shakes, promising increased health benefits...

Is my skin trying to tell me something?

Beauty comes from within, literally. What’s happening with your skin is often a direct indication of what’s going on in your gut. It’s important to...

Dip your toes into skincare with starter kits

Starter kits are a great way to dip your toes into a brand, without spending too much money on a complete skincare set that...

Vitamin A debunked: Aussie GP answers all your questions about retinoids

Okay, so you’ve all heard me banging on about vitamin A (it’s a not-negotiable in my skincare routine) and I’ve had so many DMs...
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