Pre-orders open now for our first 50 So What T-shirt


We’re thrilled to be launching our first custom-designed 50 So What tee.

It is a cheeky little number that can be worn by itself, or under your favourite blazer or denim jacket. It looks fantastic with denim, or equally as good paired with your favourite skirt, heels and blazer or sneakers.

Wear it your way and enjoy the versatility of this classic, but a wee bit cheeky tee.

Limited pre-orders are open now until midnight, July 31 (AEST). Assuming there are no further Covid-19 delays with postage, that means all Australian-based orders should be with you by mid-August. We’ll keep you posted by email.

How much

Tee-shirts cost AUD$49.95 each, plus $10 shipping via Australia Post.

For International orders, please email us for postage costs.

How to order

Email with the below:

  • Your size (please look at our size chart and notes below) as these are custom.
  • Your preferred colour, we have black and white.
  • Custom wording. We can change the number from 50 to whatever age you are, and we can also change out the text to say ‘midlife’ instead of a number.
  • Your full name, address and contact number (for shipping).

Once we receive your email, we will provide you with bank payment details and a reference number. Your order will be processed once payment is received. You will receive an email once shipped.

NB: Unfortunately, we can’t exchange and all sales are final.

Styling notes from Jo

I am 5ft 3 and wear a size XS (I could easily wear a small as well if I wanted a more relaxed fit). I am usually a size 8. I would suggest sticking to your usual size, however if you are bigger in the bust, I would suggest going up a size.

Our tees are AS Colour tees (brand of tee-shirt) and are great quality

Designed in Australia by Jo and printed in Australia

Product detail

Regular fit tee
Crew neck
Mid weight, 180 GSM
100% combed cotton
Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems, pre-shrunk to minimise shrinkage (this tee washes really well)

Size chart

Please note: measurements can vary within 2.5cm, this is within our tolerance.

Please carefully select your size, as your item is custom made and cannot be returned or exchanged (only if faulty and in accordance to consumer law).

Unfortunately, we do not accept change-of-mind refunds.

We really hope you enjoy this t-shirt as much as we have in designing it for you.