Lady in red. It’s where I want to be

red is the hot new colour for summer

I’ve embraced red. It happened purely by accident. I was wearing one of my favourite dresses, when I ended up with my coffee down the front.

As I was running late (story of my life), and in a panic, I grabbed the first thing in my wardrobe that was ironed and easy to wear; it just so happened to be a red silk cami that I paired with wide-legged jeans and heels.

That day changed my wardrobe life. I have never got so many compliments. It may have been that I was finally wearing colour, or that it was just something different for me, but everyone said how great I looked.

Had I done my hair? Changed my lipstick? No, just poured coffee all over me. And thank God I did.

The perfect pairing. Red and black is always a classic.

Colour is now a major part of my wardrobe. I love it, and the older I’ve got, I have realised how important it is. It brightens me up, both mentally and physically. I get compliments and it just makes me feel good (which is the most important thing).

Being blonde and fair skinned, I thought I’d look a bit ‘tarty’ in red, but nothing could be further from the truth. I’ve fully embraced colour and couldn’t be happier.

Darker shades with mixed prints.
My top tips
  • Red comes in many shades, so there is definitely a shade that will suit all skin types
  • If you are new to colour, introduce it slowly especially if you are a bit ‘colour shy’, maybe with accessories
  • If you love colour, hell, why not go all out
  • Bold and red head to toe
  • A pleated red skirt with a white tee is always a classic
  • Wide leg pants look great, and why not go all power red, it makes a statement
  • Red is a power colour, wear it on those days you need a little boost
  • Colour is a great way to balance your figure, use it to highlight your best bits
  • A pop of red with a plain outfit can elevate it, red heels work really well
  • Red looks great with denim

Most importantly, wear it with confidence.

The co-founder of 50SoWhat has been in publishing for most of her working life. She was general manager of successful boutique media publishing house in New Zealand for several years and boasts an impeccable sales, marketing and management background. When she’s not road-testing the latest cosmetic procedures, or investigating the hottest lifestyle, travel, fashion and beauty trends for over 45’s, Jo is often back home catching up with family and friends, or working on her golf swing!


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